Five For Friday – Sans Serif

Some call it bold, some call it arrogant. Or is it just plain lazy? While you debate, here’s a taste of 5 ways to apply Helvetica and the ubiquitous sans serif typefaces.

Ruiz + Company cut through the clutter and say it like it is. Packaging designs for Chocolat Factory.


Be original with a non-conventional Save The Date card. Yes, you can still have a great looking set of wedding invites and cards without the scripty typefaces. Find this save the date on Etsy online.


Simple and subtle on black. Need nothing more. Business card design for More Often Clothing via BC 4 on Flickr.


University of Brighton poster for the Innovation Awards. Designed by Shaun Morrison.


And last of all, my favourite – typographic packaging via Smashing Magazine. If someone can find me the designer, please let me know! They need to be credited!


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