Five For Friday – Sans Serif

Some call it bold, some call it arrogant. Or is it just plain lazy? While you debate, here’s a taste of 5 ways to apply Helvetica and the ubiquitous sans serif typefaces.

Ruiz + Company cut through the clutter and say it like it is. Packaging designs for Chocolat Factory.

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Be original with a non-conventional Save The Date card. Yes, you can still have a great looking set of wedding invites and cards without the scripty typefaces. Find this save the date on Etsy online.

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Simple and subtle on black. Need nothing more. Business card design for More Often Clothing via BC 4 on Flickr.

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University of Brighton poster for the Innovation Awards. Designed by Shaun Morrison.

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And last of all, my favourite – typographic packaging via Smashing Magazine. If someone can find me the designer, please let me know! They need to be credited!

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